Design Within Reach (DWR) is a renowned brand in the world of contemporary furniture and home decor. Founded in 1998, DWR has become synonymous with accessible and authentic modern design. With its commitment to offering high-quality products created by renowned designers, DWR has successfully bridged the gap between cutting-edge style and attainability.

Design Philosophy

Design Within Reach is driven by the philosophy that good design should be within everyone’s reach. The brand believes that well-crafted, functional, and aesthetically pleasing furniture and accessories should be accessible to a broader audience, not just exclusive to the elite. DWR’s commitment to affordability is backed by its partnerships with both established and emerging designers who share their vision.

Curated Collection

One of the key aspects that sets Design Within Reach apart is its meticulously curated collection. The brand offers an extensive range of products that span various categories, including furniture, lighting, rugs, accessories, and outdoor items. Each item in the collection undergoes a rigorous selection process, ensuring that it meets DWR’s high standards of craftsmanship and design excellence.

Collaborations with Renowned Designers

Design Within Reach collaborates with an impressive roster of designers, both past and present, to bring unique and visionary creations to their customers. This includes collaborations with iconic designers such as Charles and Ray Eames, Hans Wegner, and Eero Saarinen, as well as contemporary visionaries like Jasper Morrison, Patricia Urquiola, and Yves Béhar. These partnerships enable DWR to offer timeless classics alongside innovative designs that shape the future of modern living.

Quality and Craftsmanship

One of the hallmarks of Design Within Reach is its unwavering commitment to quality and craftsmanship. DWR carefully selects manufacturers who share their dedication to producing furniture and home accessories of exceptional quality. The brand emphasizes the use of premium materials, meticulous attention to detail, and sustainable production practices. By prioritizing durability and longevity, DWR ensures that their products become cherished pieces that withstand the test of time.

Accessible Pricing

While “designer” and “affordable” are not often associated, Design Within Reach has redefined this perception. By streamlining the supply chain and working directly with manufacturers, DWR eliminates unnecessary markups and makes high-end design more accessible to a wider audience. This approach allows customers to invest in quality pieces without compromising their budget or settling for mass-produced, lower-quality alternatives.

Physical and Digital Presence

Design Within Reach operates both physical retail locations and an online store, offering customers flexibility in how they shop. With numerous showrooms across the United States, DWR provides a hands-on experience for customers to explore the collection and receive personalized assistance from knowledgeable staff. The online platform complements the in-store experience, providing customers with convenience and access to the complete product range from the comfort of their homes.


Design Within Reach has revolutionized the way people approach modern design, making it accessible to design enthusiasts and homeowners worldwide. By combining a well-curated collection, collaborations with renowned designers, a commitment to quality craftsmanship, and an affordable pricing model, DWR has become a trusted source for those seeking stylish and timeless furniture and home accessories. With its philosophy of democratizing design, Design Within Reach continues to inspire and empower individuals to create spaces that reflect their unique style and personality.

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